Programs and Services


Genetic strategies to maximize profit

ProfitMAX™ helps customers better achieve long-term profitability from future herd replacements and improve short-term cash flow by increasing the value of extra calves to be sold to the beef market.

ProfitMAX helps customers better achieve long-term profitability

The goal of this program is to increase your herd's profitabiity:
  • Identify areas to increase profit
  • Determine proper herd inventories
  • Increase profits from lower-value genetics
  • Create elite replacements from your best genetics
  • Improve short-term cash flow
Through a comprehensive reproductive and genetic audit utilizing your dairy operation’s herd management records, you will gain a better understanding of the current cow and heifer benchmarks for reproductive efficiency as well as the genetic value of each individual animal in your herd inventory. The assessment will also provide a better understanding of the performance impact from previous genetic inputs and provide a basis to examine future operation goals.

Based on each individual dairy operation’s future goals for the milking herd inventory, Select Sires’ reproductive and genetic specialists will provide an audit of current cow and heifer inventory levels using the Optimal Genetic Pathways calculator. This audit will provide projections for the number of replacement heifers needed to meet future herd size goals.

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Visit with your local East Central/Select Sires representative to get started with ProfitMAX.

™ProfitMAX is a trademark of Select Sires Inc.